Key Features Of The Courses

  • Agency Expertise:
    The training aims to equip candidates with skills and knowledge similar to that of a digital marketing agency, preparing them for a successful career in the field.
  • Credibility and Success:
    The course claims to have a track record of successful candidates who have secured jobs after completing the training. This credibility is supported by candidate videos, online reviews, and a portfolio showcasing the agency's achievements.
  • Opportunities for a Secure Career:
    The course emphasizes that it not only delivers success to clients but also creates opportunities and builds candidates' skills for a secure and rewarding career in digital marketing.
  • Assured Placement:
    The course guarantees placement opportunities for candidates upon successful completion of the training.
  • Hands-on On-Job Training:
    The training is designed to provide real-time practical experience on digital marketing projects, allowing candidates to work with actual clients and their projects.
  • Working Professionals as Trainers:
    The training is conducted by working professionals in the digital marketing industry, providing candidates with insights and expertise from experienced practitioners.
  • Full-Time Commitment:
    The candidates are required to work on the projects full-time, from morning to evening, to implement the strategies explained and assigned during the course.
  • Full-Time Commitment:
    The candidates are required to work on the projects full-time, from morning to evening, to implement the strategies explained and assigned during the course.

Next Upcoming Batches

Kandra Digital provides flexible timings for their students


27-5-2024

Monday (Mon-Fri)
Weekdays Batch

Morning batch (Time Flexible)
Evening Batch (Time Flexible)

3-6-2024

Monday (Mon-Fri)
Weekdays Batch

Morning batch (Time Flexible)
Evening Batch (Time Flexible)

10-6-2024

Monday (Mon-Fri)
Weekdays Batch

Morning batch (Time Flexible)
Evening Batch (Time Flexible)

17-6-2024

Monday (Mon-Fri)
Weekdays Batch

Morning batch (Time Flexible)
Evening Batch (Time Flexible)

24-6-2024

Monday (Mon-Fri)
Weekdays Batch

Morning batch (Time Flexible)
Evening Batch (Time Flexible)

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Rating 5.0

12+

Years Experience

Most recognised mentors at your reach

Manjunath

Marketing Director @ KandraDigital

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Manjunath Teaches you in-depth SEO and Paid Marketing strategies at the desk! Guiding you through every step of your career in Digital Marketing.

Manjunath is the co-founder and director of KandraDigital. Manjunath comes with immense experience in Digital Marketing and has delivered the best strategies and consulting services to many startups. Manjunath is well known for his quality digital marketing services in the network and is the most preferred and go-to person for anything related to Digital Marketing.

  • He has around 12 Years of experience in Digital Marketing
  • He can build websites and can teach you on the same
  • He can mentor you from all perspectives
  • He comes with a deep understanding of digital marketing
  • He is contributing his skills back to the industry

Explicit & Advanced Courses In Digital Marketing

Our Process

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BENEFITS

REGISTER FOR INTERNSHIP
  • Get a 1 year experience certificate
  • Avail pay slips
  • Attend intreviews as a 1 year experienced professional
  • Kickstart your job with a higher salary
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BENEFITS

REGISTER AT OUR PLACEMENT CELL
  • Profile building
  • Interview scheduling
  • Accept offer
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BENEFITS

AVAIL AGENCY BENEFITS
  • Engage us for upto 5 hours consultation / Guiding on execution
  • Get access to execute projects the agency way
  • Seek help or suggestions in building your digital portfolio
  • Opt for services upto 25% discount for the next 60 days

Curriculum


Programmatic Advertising Training Syllabus


  • Understanding the Basics of Programmatic Advertising
  • Evolution and Growth of Programmatic Advertising
  • Key Terminologies and Concepts in Programmatic
  • Benefits and Advantages of Programmatic Advertising

  • Overview of the Programmatic Advertising Ecosystem
  • Role of Demand-Side Platforms (DSPs)
  • Role of Supply-Side Platforms (SSPs)
  • Ad Exchanges and Ad Networks in Programmatic

  • Different Programmatic Buying Models: Open Auction, Private Auction, and Programmatic Direct
  • Real-Time Bidding (RTB) and Its Mechanics
  • Programmatic Guaranteed Deals and Preferred Deals
  • Understanding Deal IDs and PMPs (Private Marketplace)

  • Various Programmatic Ad Formats: Display, Video, Native, Audio, and More
  • Creative Assets and Specifications for Programmatic Advertising
  • Dynamic Creative Optimization (DCO) and Personalization
  • Ad Verification and Viewability in Programmatic Advertising

  • Importance of Data in Programmatic Advertising
  • First-Party, Second-Party, and Third-Party Data
  • Data Management Platforms (DMPs) and Audience Segmentation
  • Targeting Strategies: Behavioral, Contextual, Demographic, and Geographical

  • Defining Programmatic Advertising Goals and KPIs
  • Setting Budgets and Bidding Strategies
  • Crafting Effective Programmatic Ad Campaigns
  • A/B Testing and Optimization Techniques

  • Ad Trafficking in Programmatic Advertising
  • Ad Tags and Creative Setup for Programmatic Campaigns
  • Troubleshooting Ad Creative and Tracking Issues
  • Handling Invalid Traffic and Ad Fraud

  • Metrics and Key Performance Indicators (KPIs) for Programmatic Advertising
  • Analyzing Programmatic Campaign Performance
  • Programmatic Attribution Models and ROI Measurement
  • Data Visualization and Reporting Tools for Programmatic Advertising

  • Ensuring Brand Safety in Programmatic Advertising
  • Understanding Ad Fraud and Ad Verification Tools
  • Strategies to Mitigate Ad Fraud Risks

  • Programmatic Advertising in the Mobile Landscape
  • Mobile Ad Formats and Strategies
  • Location-Based Targeting and Geo-Fencing

  • Programmatic Video Ad Formats and Buying Methods
  • Video Ad Quality and Viewability
  • Programmatic Video Advertising Best Practices

  • Emerging Trends in Programmatic Advertising
  • The Role of AI and Machine Learning in Programmatic
  • Future Challenges and Opportunities in Programmatic Advertising
Benefits

  • Practical trainings
  • In-Depth knowledge transfer from the agency’s domain experts
  • Project allocation and guidance by the experts at the desk
  • Practice test
  • Mock interviews
  • Internship Certificate
  • Experience certificate
  • 100+ Hiring Partners
    • Google Display
    • Analytics
    • Meta
    • Ads
    • Hubspot
    • LinkedIn Learning Marketing Courses

Digital Marketing Domain Stats

Openings:
54,500

Career Opportunities:
46,000

Companies Hiring:
60,000

Highest Salary:
45,000

Placements Section

Companies Hiring
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"We are happy to hire to KandraDigital candidates as they come with deep expertise working on the projects and are definitely the most suitable for the requirements we have. We have hired 4 candidates and are very happy with the performance of all four; each has their own skill sets and interest in the various marketing channels. I recommend KandraDigital."
Shilpi Tiwari
HR. TVS Motor Company
Digital Marketing Salaries
  • The below-mentioned salaries are as per the industry standards and we have come across the same slabs in the companies we have/are worked or were associated with.
  • There are many companies that don’t even understand the power of digital marketing and they always end up hiring low-profile people who just would have taken certificates from the training institutes with very minimal hands-on experience.
Digital Marketing Professional's Salaries
Experience In YearsSalary min/month rs.Salary max/month rs.Annual salary rs.
0-1Rs.15000Rs.40000Rs. 1.8lac- 4.8 lac
1-2Rs.35000Rs.50000Rs. 4.2lac- 6lac
2-3Rs.50000Rs.70000 Rs. 6lac- 8.6lac
3-4Rs.70000Rs.100000Rs. 8.6lac- 12lac
4-5Rs.100000Rs.150000Rs. 12lac- 18lac
5-10Rs.150000Rs.300000 Rs. 18lac- 36lac
Career Path
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Kandra Digital Vs Other Digital Marketing Training Institute

We know it takes decades to master something great if someone has to invest just one hour a day and the rest of the day do something else, hence we do a rigorous training program where the individual will be taught and built from multiple perspectives not just Digital Marketing in just 6 months of time.
We believe the mind and soul have to constantly work every day if they are aiming to master the domain and lead the mediocre world, we aim at building the leader, not the slaves!

Key ConsiderationsOther InstitutesKandraDigital Institute
PlacementJust AssistancePlacement is assured
LearningNo Exposure to real-time projects, they create dummy profiles/accounts and call it practical.On Real projects full time. No Dummy projects and accounts
Ads BudgetAsk you to spend on your own. Or give an ad credit of Rs 500 . Work on several lakhs budget. Realtime actual campaigns of real projects throughout your learning period.
Teachersare Just trainers who possess theoretical knowledge and limited work knowledge. Or just give the theory.Working Experts who have several years of experience are always along with you guiding and leading you in everything you do.
Training ModeTreated as kids, and thought on the projector or board. Many others ask you to work on Dummy profiles for an hour while you are at their institute.At the desk, real work culture exposure Building the real working professional. We make you think day and night of the skills you work on, we make you fall in love with Digital Marketing Skills.
DurationJust an Hour a Day from one month to 3 months usually and in case of some institutes its 6 months, just an hour a day.
  • You are on Job Already.
  • You learn several hours a day continuously for 6-12 months.
For Whom/Suitability
  • For Working professionals
  • Learning it as a hobby
  • Learning to earn from home as a freelancer
  • For someone who has no idea about KandraDigital program
  • Serious career Builders/Job seekers
  • Someone serious about learning the right digital marketing skills
  • For people struggling to get a job
  • For whom time is precious
Job GuaranteeJust is assisted by many institutes in resume building or letting you know about openings. A few assure you after the training and later blame you for not being able to clear the interview, a lot of conditions come in later. You are placed and trained. You need not worry at all about your job throughout your career.
Expertise Level
  • You will start attending interviews after training completion. If you are lucky you might get a chance to attend 1 or 2 interviews, otherwise, you continue to struggle for the job.
  • You are just a student/participant and have yet to start your career.
Proud and confident Digital Market by the time you finish the program.
ProfessionalismStudent and yet to turn into a professional after starting in a role with the organization once you get placed. You are a professional from day one
OpportunityYou are just an under skilled trainee from the institute, you might be considered only if you are exceptionally good to grab their attention and clear the interview. You are the first preference for companies as you have real-time work experience and you are considered an employee to hire.
What do you get by end of the program?Free certificates from the respective platforms like Google, Facebook, Hubspot, etc. Without knowledge, just certificates are of no value and the world knows it. You don’t need to pay any institute to get these, you can get them on your own by signing up on your respective platforms and taking tests there. Salary slips, Experience Certificate, and relieving letter
CurriculumAge is an old and outdated set of practices thought regardless of the real-time need of the market.Literally, everything that's released in the market and necessary including the algorithm updates, the new norms, new platforms, the new changes, etc
Toolsare Just a temporary subscription to tools and data. Mostly free tools and subscriptionsYou use all the tools an agency uses to execute digital marketing to its full potential. Tools will be accessible 24/7/complete training duration.

Watch this video if you are serious about your Digital Marketing Career!

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Don't miss it! Watch until the end to make wise decisions.

  • The video explains the most common mistakes that everybody is doing and struggling to get a job.
  • The video also explains the best learning approach you should opt for if you are serious about your career.

Corporate Trainings

KandraDigital - we possess rich experience in mentoring teams at the enterprise level and building strategies as per the business needs and at the phase the execution is to happen.

  • You will be provided access to all the proven strategies and mentors' time daily, the guidance on the execution
  • You will get access to the most effective and unique templates along with the working process
  • Free access to Reports, Master sheets and competitor analysis strategies
  • We hand-hold executions at the desk
  • In-depth training on modules
  • Access to case studies and proven strategies
Companies For which delivered
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Frequently Asked Questions


Programmatic Advertising is an automated method of buying and selling digital advertising inventory. It involves the use of technology and algorithms to target specific audiences, optimise ad placements, and deliver personalised ads in real-time across various digital channels.

This course is suitable for individuals interested in understanding and leveraging programmatic advertising, including digital marketers, media planners, ad operations professionals, advertising executives, and anyone involved in the planning and execution of digital advertising campaigns.

Our course provides comprehensive training on all aspects of Programmatic Advertising. You will learn about programmatic buying and selling, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), real-time bidding (RTB), data management platforms (DMPs), targeting strategies, campaign optimization, and the latest industry trends.

No prior experience is required. However, a basic understanding of digital marketing and familiarity with online advertising concepts will be beneficial. The course is designed to cater to learners at various skill levels, from beginners to experienced professionals.

Our Programmatic Advertising Training course utilises a combination of lectures, case studies, hands-on exercises, and real-world projects instead of dummy projects. You will have the opportunity to apply your knowledge through practical assignments and gain valuable insights from industry experts.

We offer this course in both offline and online format. If you are not able to join the offline classes, you can access the training classes online. You will also get access to all the course modules and resources from anywhere, at your own pace. The online format allows for flexibility and convenience, fitting into your schedule and enabling learning from the comfort of your own space.

Upon successful completion of the Programmatic Advertising Training course, you will receive a certification that validates your proficiency in programmatic advertising. This certification demonstrates your competence and can enhance your career prospects in the digital advertising industry.

Absolutely! Programmatic advertising is a rapidly growing field within digital marketing. By gaining expertise in programmatic advertising, you will be equipped with valuable skills that are in high demand. This course can open up opportunities for roles such as Programmatic Specialist, Media Planner, Ad Operations Manager, or Digital Advertising Strategist.

Yes, we provide post-training support to our course participants. You will have access to a community forum where you can connect with instructors and fellow learners, seek clarifications, and engage in discussions. Additionally, we offer supplementary resources, including updated industry insights and best practices, to support your continued growth in the field.

To enrol in the course, simply visit our website (Training.kandradigital.com) and navigate to the Programmatic Advertising Training page. There, you will find detailed information about the course, including the enrollment process, fees, and payment options. Follow the instructions provided to complete the enrollment and embark on your journey towards mastering Programmatic Advertising.

Programmatic Advertising Training in Digital Marketing Training

Discover the future of digital advertising with our comprehensive Programmatic Advertising Training in Digital Marketing. In this training program, you'll delve into the world of automated ad buying and learn how to leverage data-driven technologies to optimize ad performance.

Our experts will guide you through the intricacies of programmatic advertising, including real-time bidding, ad exchanges, and audience targeting. By the end of the training, you'll be equipped with the skills to craft highly effective programmatic ad campaigns that deliver exceptional results.

Programmatic Advertising Training in Digital Marketing Agency

As an innovative Digital Marketing Agency, we understand the significance of programmatic advertising in driving targeted and efficient ad campaigns. Our Programmatic Advertising Training empowers our team to create data-driven campaigns that maximize ad efficiency and deliver optimal results for our clients.

Through our training program, our experts gain insights into audience segmentation, ad optimization, and ad placement strategies. By leveraging programmatic advertising, our agency drives increased ad performance and ROI for our clients' campaigns.

Programmatic Advertising Training in Digital Marketing Company

At our Digital Marketing Company, we recognize that programmatic advertising is a game-changer in the realm of digital advertising. Our Programmatic Advertising Training ensures our professionals are well-versed in harnessing the full potential of programmatic technologies.

Through our training program, our team learns to use programmatic tools to target the right audience at the right time, optimize ad spends, and measure campaign success. By adopting programmatic advertising, we help our clients achieve better ad performance and achieve their marketing goals.

Programmatic Advertising Training in Digital Marketing Certification

Take your digital marketing career to new heights with our specialized Programmatic Advertising Training in Digital Marketing Certification. This certification program validates your expertise in executing successful programmatic ad campaigns.

By earning our certification, you demonstrate your proficiency in programmatic ad buying, audience targeting, and campaign optimization. Stand out as a certified programmatic advertising specialist, ready to drive data-driven success in digital advertising.

Programmatic Advertising Training in Digital Marketing Course

Empower your digital advertising efforts with our practical Programmatic Advertising Training in Digital Marketing Course. Whether you're a marketing professional or a business owner, our course caters to all levels of experience.

Learn to navigate programmatic ad platforms, interpret data, and implement programmatic advertising strategies. Enroll in our course to unlock the potential of programmatic advertising and achieve remarkable results in the digital advertising landscape.

Embrace Programmatic Advertising Training in Digital Marketing to become a proficient programmatic ad strategist, capable of maximizing ad performance and delivering tangible results for businesses. Join us now and step into the future of digital advertising.